These Three Questions Will Raise Your Income By 10% (And Customer Satisfaction Too)

Here are three fundamental questions you should ask your customers every time you speak with them. Why do you buy from me? Why did you choose me over my competitors? How can I earn more business from you?   I remember working with one company about to launch a new marketing campaign. We had called several clients in for an early …

How To Implement The Three Questions

The Three Questions work because you are creating and reinforcing a relationship with your customer. And you are paying them the compliment of asking their input. Everyone likes positive attention – so be positive! Don’t act like you are a burden to them. You are asking their opinion on a few things. It makes them feel important. Here are a …

Managing The Two “Black Holes” of Business

Marketing and Customer Service are the two “black holes” of business. Both are critical, but neither is ever complete. Unlike more tangible areas of work there is no “quota” to exceed, there is no “inventory” to manage, there is no “work order” to complete. But no matter how much is invested in Marketing and Customer Service there is always more …

The Only Thing Worse Than Getting It Wrong

I hate my smartphone. It lets me make and receive phone calls… sometimes. It tells me when I receive a voice mail… sometimes. It receives and sends texts… sometimes even on the same day that I or the other person intends. It helps me keep my calendar… sometimes, but never works when I need to look something up. And the …

The Best Non-Profits Have Much In Common With For-Profits

Over the years I’ve had the blessing of serving non-profits as a volunteer, board member, leadership coach, and as a strategy and performance evaluator. And one big thing has jumped out at me. The best non-profits have much in common with for-profits. Especially in terms of goal setting and strategies. They don’t mistake good works for good planning or presume …

A Crisis in Business Identity

A company who hit a business downturn contacted me, seeking my help with improving their alignment and efficiency. The deeper I dug I realized this was not an alignment issue. It was an identity crisis. The company had grown quickly. Their rapid success had the company running to keep up, and the inflow of money hid problems. Money does that. …

The Elephant and the Brown Fur Seals (An Elephant Tale)

The Elephant decides it’s time to start a new employee recognition program by doing this he can personally recognize the staff. He calls this program the Frequent Incentive for Staff Happiness or F.I.S.H. His HR Director quickly puts it in place and has F.I.S.H certificates printed up allowing him to hand them out. Each time he notices an employee going …