Keith wrote his first book!
It’s titled “Elephant Tales – mostly true stories about Entrepreneurs.” Think of it as a cross between Aesop, Peter Drucker, and Calvin and Hobbes (but not as good).
Keith’s used some of these stories over the years with clients as a Houston Business Mentor and a Small Business Coach to to illustrate points in business, strategy or human nature.
Here’s a sample.
THE ELEPHANT AND THE ANTS
Brilliant! The Elephant jumped up from his desk in excitement. He had never had an idea this impactful. “This is world-changing! Now all I have to do is assemble a team to get it done,” he thought. And who makes a better team than ants!
But I’m an Elephant, he thought. Won’t I frighten them? And how will we communicate and relate to each other? What can I do to get them to consider me one of them? To be a member of the team?
“I know”, he thought. “I’ll disguise myself as an ant so they will think I’m just like them”. So he did. And you know what? It worked. The other ants thought it a bit unusual at first, but then figured the “big ant” might be really big, but he acted just like everyone else. And clearly wanted to be treated like everyone else.
Soon the “big ant” was just another ant. And all was good.
Until one day a big problem happened. And no matter how many ants ran to fix it, or how hard they tried, their efforts barely made a dent. The “big ant” tried to be part of the team, but as the ant’s efforts proved futile, he became frustrated by their repetitive efforts. And his frustration grew. And grew.
Finally, the “big ant” blew his top! He jumped up and ripped off his ant disguise, revealing an Elephant. He trumpeted his disgust. He commanded. He demanded. He stomped around in frustration. The ants were terrified.
When the Elephant calmed down he looked around. Trees knocked down. Hills stomped flat. Some ants were buried deep within his footprints – especially the ones closest to him. Others sat dazed, stunned by the performance. The rest of the ants were running around as quickly as they could doing whatever was in front of them, hoping to avoid a repeat performance by the Elephant.
At the end of the day much of the team were dead. Many others were so shaken they might as well be. Some ants began making plans to look for another hill. The remainder of the ants never really did much anyway.
“Oh well,” thought the Elephant. “At least I’ve still got most of them” as he put back on his ant costume.
MORAL FOR THE ELEPHANT
It is always better to be who you are – they know anyway. And you’ll be more consistent and build more trust.
"The stories, imbedded in “ELEPHANT TALES “, depict in a humorous way realistic encounters between CEOs and their Organizations. “ELEPHANT TALES” is a required read for any CEO interested in improving his/her leadership by understanding the relationship between the Elephants, the Ants, and the Mahouts. There is much wisdom between the lines of each story. CEOs skilled in understanding what these stories reflect are better prepared and more able to discern and focus on the appropriate courses of their Corporate Decision Making.”
A. “Butch” Madrazo, President and CEO of MMM Enterprises and Silver Fox Advisor
To order Elephant Tales in print or e-book from Amazon®
(what a cheap way to see how his mind works).