Elephant Tales

The Book by Keith Okano

Order your copy of "Elephant Tales" on Amazon

Keith wrote his first book!

It’s titled “Elephant Tales – mostly true stories about Entrepreneurs.” Think of it as a cross between Aesop, Peter Drucker, and Calvin and Hobbes (but not as good).

Keith’s used some of these stories over the years with clients as a Houston Business Mentor and a Small Business Coach to to illustrate points in business, strategy or human nature.

Here’s a sample. 


Brilliant! The Elephant jumped up from his desk in excitement. He had never had an idea this impactful. “This is world-changing! Now all I have to do is assemble a team to get it done,” he thought. And who makes a better team than ants!

But I’m an Elephant, he thought. Won’t I frighten them? And how will we communicate and relate to each other? What can I do to get them to consider me one of them? To be a member of the team?

“I know”, he thought. “I’ll disguise myself as an ant so they will think I’m just like them”. So he did. And you know what? It worked. The other ants thought it a bit unusual at first, but then figured the “big ant” might be really big, but he acted just like everyone else. And clearly wanted to be treated like everyone else.

Soon the “big ant” was just another ant. And all was good.

Until one day a big problem happened. And no matter how many ants ran to fix it, or how hard they tried, their efforts barely made a dent. The “big ant” tried to be part of the team, but as the ant’s efforts proved futile, he became frustrated by their repetitive efforts. And his frustration grew. And grew.

Finally, the “big ant” blew his top! He jumped up and ripped off his ant disguise, revealing an Elephant. He trumpeted his disgust. He commanded. He demanded. He stomped around in frustration. The ants were terrified.

When the Elephant calmed down he looked around. Trees knocked down. Hills stomped flat. Some ants were buried deep within his footprints – especially the ones closest to him. Others sat dazed, stunned by the performance. The rest of the ants were running around as quickly as they could doing whatever was in front of them, hoping to avoid a repeat performance by the Elephant.

At the end of the day much of the team were dead. Many others were so shaken they might as well be. Some ants began making plans to look for another hill. The remainder of the ants never really did much anyway.

“Oh well,” thought the Elephant. “At least I’ve still got most of them” as he put back on his ant costume.


It is always better to be who you are – they know anyway.  And you’ll be more consistent and build more trust.

"The stories, imbedded in “ELEPHANT TALES “, depict in a humorous way realistic encounters between CEOs and their Organizations. “ELEPHANT TALES” is a required read for any CEO interested in improving his/her leadership by understanding the relationship between the Elephants, the Ants, and the Mahouts. There is much wisdom between the lines of each story. CEOs skilled in understanding what these stories reflect are better prepared and more able to discern and focus on the appropriate courses of their Corporate Decision Making.”

A. “Butch” Madrazo, President and CEO of MMM Enterprises and Silver Fox Advisor

To order Elephant Tales in print or e-book from Amazon®

Click Here!

(what a cheap way to see how his mind works).

Or if you’re not sure, register here, and we’ll send you another sample from the book free!

Keith is like a breath of WISE fresh air. His business wisdom is a wealth of knowledge and has a way of delivering advise so it flows naturally. As a business owner, I like him on my side for that unbiased, to the point, next thing you know an hour has passed, type of consulting.
Blake Landry
President / Capital Inspectors
Keith has done a great job in coaching. I get new ideas in every session we have together. It has made a huge difference in my leadership skills in running the day to day operations of the company.
Laura True
"(Elephant Tales is a) wonderful book. Very thought provoking. I can definitely see the value of presenting one of these stories to a leadership team for discussion and potential issue solving as the opportunity presents itself. As a professional who also works with Entrepreneurs and is one, these stories are on point and typical of what I see on a regular basis. Sometimes being too close to the problem is the problem. Stand back and look at it from an outsider perspective. Does it look the same? How many story related events have you experienced or caused? I definitely narrowed in on a few that I could relate to. Funny how much alike most business's are. It's those leaders that recognize it and do things differently who win."
Salty Thomason
President / LeaderShift, LLC
"Keith has the ability to learn new businesses and organizations quickly, and to adopt their missions as his own. However his true gifts lie in being able to become part of the team in developing the appropriate strategy and goals, and define the processes and KPIs needed to fulfill it with great efficiency."
Al Mueller
President/Owner / Excellence in Giving
"I've had the pleasure of working with Keith for the past few months and it's been an incredibly valuable experience. Keith offers a lot of creativity and wisdom when tackling business issues. Keith inspires new ways of thinking and is easy to collaborate with which inspires the best possible outcome to complex business matters. I consider Keith's ideas and feedback instrumental in many of the positive changes we've made this year."
David Balzen
Chief Executive Officer / SalesStaff, LLC
"I've known Keith for years, and his ability to translate deep leadership lessons into easily-relatable messages has been part of his "special sauce" as long as I've known him. I'm so pleased he collected his messages into "Elephant Tales" -- it's an inspirational read, filled with practical, powerful leadership advice. My advice? Get a copy for yourself, and one for all the members of your team. Thanks, Keith!"
Bob Tipton
Chief Executive Officer / R S Tipton, Inc.
"Keith is a true leader; he’s got great, natural leadership skills. My experience as an officer in the military has confirmed that leadership can be taught – to a point, beyond which instinctive leadership traits emerge, but only from the exceptional leaders. That’s where Keith shines. Keith creates an inspiring vision for organizational goals. And then he knows how to inspire and motivate his team to achieve those goals. He takes teamwork to a whole new level. Keith’s team members routinely exceed their performance expectations.”
Chip Cooper
E-Commerce Attorney ✔SaaS Attorney ✔Custom FTC Compliance Programs ✔ Author ✔ Speaker
One thing I wish I had figured out a long time ago was the value of having a coach. Like him or no, Tom Brady, one of the best quarterbacks in football history, has a coach. I currently utilize about four coaches and one of the best I’ve seen is Keith Okano. Keith and I have been working together for about six months. He has a way of asking great questions that get my mind thinking in the right direction which then leads to me asking him great questions. He is not afraid to tell me when he disagrees with what I’m doing – which is what I need. I am proud to recommend Keith as a business coach. Let him inspire you the way he has me.
Darrell Haun
Chief Executive Officer / Solarcraft, Inc.
"Keith has been serving as my Business Coach for some time now. I have had a difficult time finding the right coach that blends experience, knowledge, mentoring skills and insight into my role as Vice President of Business Operations. I feel fortunate to have connected with Keith and have gained a lot of ideas and ways to rethink what I thought was obvious. Our discussions are always the highlight of my week."
Bob Heth
Vice President of Business Operations / Solarcraft, Inc.
"I’ve had the pleasure of working alongside Keith over the last five years as an IT service partner and most recently as a client of Closing Strong. Keith’s intimate knowledge and understanding of the challenges of the legal technology and consulting industry has been invaluable and would be difficult to replicate. His perceptiveness and insight based on years of direct leadership experience has provided me with the guidance needed to make changes that positively impact the bottom line. One of the most important things my sessions with Keith provide, is the dedicated time to review my challenges and assess my decisions. Keith is quickly able to understand the situation, drill down on the actual issue and make me confront them. In the very short time we have worked together in this capacity, Keith has helped me to identify and focus on some of my biggest challenges towards developing a strategy for growing the firm without compromising our values. I have no hesitation in recommending Keith. I am confident I’ll continue to leverage his guidance as we advance to the next phase."
Angelo Whitfield
President - Sophus Consulting - Public Sector Information Technology and Services Consultant / Sophus Consulting
"For the past few months I have been meeting with Keith and find our conversations to be the highlight of each month. I leave each meeting feeling like I have a heightened level of clarity, inspiration to continue challenging myself as a leader and motivation to think about things in a new way. Keith provides such a balance in his coaching: he gives advice, shares anecdotes from his extensive personal experience, asks the right questions, pushes me to think and act boldly and provides genuine encouragement.”
Amanda George
Consultant / Sterling Associates
Keith has been a tremendous help to my company. From helping me with strategy in daily operations, to company vision and purpose, Keith has imparted wisdom and direction which has benefited my company greatly. I️ am very grateful to have him as a CEO coach.
Reynaldo Sanchez
Chief Executive Officer / Pinpoint Movers
“The stories, imbedded in “ELEPHANT TALES “, depict in a humorous way realistic encounters between CEOs and their Organizations. “ELEPHANT TALES” is a required read for any CEO interested in improving his/her leadership by understanding the relationship between the Elephants, the Ants, and the Mahouts. There is much wisdom between the lines of each story. CEOs skilled in understanding what these stories reflect are better prepared and more able to discern and focus on the appropriate courses of their Corporate Decision Making.”
A. "Butch" Madrazo
President and CEO / MMM Enterprises, Inc.
Since I started working with Keith he has functioned as both challenger and cheerleader, helping me grow as a business leader and as a person. In the time that Keith has worked with me our business has doubled and will continue to grow into the future. He has shown me what I can achieve by trusting my instincts while staying disciplined and focused. Keith continues to help me grow each week and stay focused on both my business and personal goals. I know that Keith will continue to be an important coach and friend in the future as we work together to help The Bauen Group realize its full potential!
Walter Silin