About Closing Strong Coaching
I work exclusively with owners and CEOs of privately held companies to help them use purpose to make great decisions so they will have more fun and make more money.
I've spent four decades helping multiple entrepreneurs use these same principles to take their businesses to the next level. I've created and developed executive teams, overseen acquisitions and divestitures, introduced new products, cultivated high customer engagement, grown sales, improved profits, blah blah blah. It is really not about me because I am not going to fix your problems. I'm going to help you fix them for yourself. But I want to assure that I've been there.
The most important thing for you is I have the ability to relate to where you are and are coming from. I can make a leader's walk less lonely.
Here are the tenets to my process.
"Stop The Bleeding." If you are seeking assistance then you no doubt have at least one issue of significance. Whether economic, personnel, lack of alignment, building a leadership team, or choosing a successor, the first step is to deal with this issue so we have a clear path to move forward.
Inventory Your Strengths (and Weaknesses). I'm speaking of both you personally and your business. A third-party will assist in this process to avoid legacy and assumptions that may not be valid (or may have never been true). An honest assessment lets you know what you have to work with - just what is needed for a practical (spelled accomplishable) path forward.
Listen to Your Customers. Find ways to get their opinions. Dig for engagement, not just happiness. Promote dialogue, not answers. Your customers know (1) why they choose to buy from you, (2) why they don't choose to buy other things from you, and (3) what they need that you have not offered. Hint: You cannot get this information from your sales team.
Create What They Will Buy (And Fulfill it With What You Do). This changes your customer's perception of you from a provider to a problem solver. You target their current needs, not a "canned solution." Changes can be as simple as timing, packaging, services, training, including other vendor products - anything to make your offering more convenient and easier for your customer.
Exercise Your Relationships. Your core strength should be the relationships you have formed with your employees, customers, financiers, partners, owners, and other stakeholders. Such relationships are a deep well of experienced and loyal advice, instruction, and perspective.
I call this CLOSING STRONG. Moving toward the end you seek with the same vigor and authenticity as when you started.
“The best guide for any journey is one who has made the journey him-or herself
— perhaps multiple times
— and thus knows something about the terrain,
the climate, the beauties, dangers and challenges present at each point along the way.”
- Ruth Haley Barton