Blog: Random Thoughts and Teaching
Welcome to our little corner of the Internet. Kick your feet up and stay awhile.
The topics might be different, but the destination is the same.
THE DISCIPLINE OF MARKET LEADERS
By Keith Okano |
Successful businesses know precisely who their customers are, what they need, and how they want to receive their product or service. They also need to choose the correct strategy to maximize their value to the market. In The Discipline of Market Leaders, authors Michael Treacy and Fred Wiersema suggest that “No company can succeed today…
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AVOID IMPLEMENTING THE WRONG CULTURE
By Keith Okano |
Management guru Peter Drucker famously said “Culture eats strategy for breakfast,” and the race was on for consultants and coaches to help companies implement a winning culture. There are many stories of successes, but there are even more failures, often due to pursuing the wrong culture. Here are three examples of implementing the wrong culture.…
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LESSONS FROM A TV SHOW
By Keith Okano |
I enjoy watching the genre of reality TV programs where an expert helps owners fix their business. One show, “Restaurant: Impossible,” features an expert who helps a business owner turn around their restaurant with a budget of $10,000 and only 48 hours. Many aspects of the fix are glossed over in a one-hour show, but…
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A MORE EFFECTIVE ELEVATOR SPEECH
By Keith Okano |
We are all taught that an elevator speech is a crucial sales practice. A well-crafted elevator speech will concisely communicate (1) who you are, (2) what you are looking for, (3) the benefit you provide, and (4) do it within 30 seconds. The two biggest challenges I have with this old approach are that it…
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WHAT ARE YOU DOING THAT IS NEW?
By Keith Okano |
We just sold our house. It is a great house, and we enjoyed raising our family in it, but now my wife and I are empty nesters, so it is no longer a great fit. We are moving on to something new. Your personal life changes, and so do your needs. The same is true…
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HERE’S HOW TO LEAD WITH OPTIMISM
By Keith Okano |
As leaders, we truly earn our positions and paychecks when things are not going well – even touching on failure. In these times, it is essential to be a role model for the business. People want to follow a leader who keeps going and keeps them going and motivated. It is distressing and depressing for…
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