Blog: Random Thoughts and Teaching
Welcome to our little corner of the Internet. Kick your feet up and stay awhile.
The topics might be different, but the destination is the same.
HERE’S HOW DAVID BECAME GOLIATH
By Keith Okano |
At the end of 2012, T-Mobile found itself in a troubling situation. A planned merger with AT&T had just fallen through, leaving it the smallest of the four national providers (Verizon, AT&T, Sprint, and T-Mobile). Compared with the top two brands, T-Mobile only had about 30% of the subscribers, weaker national coverage, and a consumer…
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IF YOU ARE NOT HEARING FROM YOUR CUSTOMERS HERE ARE 3 FACTS ABOUT YOUR BUSINESS
By Keith Okano |
IF YOU ARE NOT HEARING FROM YOUR CUSTOMERS HERE ARE 3 FACTS ABOUT YOUR BUSINESS The impact of the COVID-19 pandemic will not be like that of a hurricane that causes great destruction, then ends, and repairs begin. The effect will be much longer and farther reaching, and the recovery continuous. There has been and…
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THE MOST IMPORTANT THING TO KNOW IN THIS ECONOMY
By Keith Okano |
The most important thing to know in this economy is two-fold, “Who is my customer?” and “Why do they buy from me?” I know these are fundamental questions in any business, but the key is, things have changed. The pat answers that were true in March 2020 are now likely to have changed. And the…
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NETWORKING IN A PANDEMIC
By Keith Okano |
Do you miss networking? Even though it is not natural for me, it is good for me and my business. So I do it. Networking gets you noticed and drives all-important word-of-mouth recommendations. It is an excellent opportunity to help others and learn by finding qualified and willing mentors as well as hearing about changes…
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LET’S GET REAL. HOW CAN I HELP?
By Keith Okano |
There are so many different organizations with different issues these days, and there is so much to write about, I thought I’d ask directly, “What is the top issue you are facing today?” Please respond by return email. I will keep all responses confidential. No individually identifiable information will be published. I will use the…
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5 THINGS A SUCCESSFUL PIVOT CAN IMPROVE (AND 3 IT CAN’T)
By Keith Okano |
A pivot is a shift from a fixed point to gain an advantage. Essentially, a pivot is a change in strategy to focus the company on an existing internal strength or a gap in the market, it is equipped to meet. Here are 5 things a successful pivot can improve for your business. Target the…
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