Blog: Random Thoughts and Teaching
Welcome to our little corner of the Internet. Kick your feet up and stay awhile.
The topics might be different, but the destination is the same.
I’M SEEKING 10 BUSINESS OWNERS WHO ARE TIRED OF PRETENDING THINGS ARE “FINE.”
By Keith Okano |
I’m seeking 10 business owners who are tired of pretending things are “fine.” It is a common situation. More than one might think. Not always from the same cause, but for the same reason. For example: • The company is successful, but you are frustrated at the slowness or lack of growth. • The company…
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HERE ARE 2 TAX CREDITS THAT SAVE GET YOU THOUSANDS (AND YOU SHOULDN’T ASSUME YOUR CPA KNOWS ABOUT THEM)
By Keith Okano |
I speak to dozens of business owners every month. This week I asked a couple who work in tax if they had any tips for other business owners this year. Here are two that are so good I needed to share them with you. Recall these are tax credits (not deductions), so they directly reduce…
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USING AVATARS TO GROW YOUR BUSINESS
By Keith Okano |
I ask business owners, “Who is a good customer for you?” I find that more than half answer some form of either “Everyone” or “Everyone who wants to buy what I provide.” Disappointing. If your answer is the same, your marketing activities are equally broad. And ineffective. A more effective method is target marketing. To…
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THE REAL REASON COMPANIES DON’T GROW
By Keith Okano |
After years of monthly conversations with dozens of business leaders and owners, unsurprisingly, one of the most common topics is about growth and how to grow. From these discussions, the single, most common reason many companies don’t grow has become evident. They don’t want to. Now those are not the exact words they use. Instead,…
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BUSINESS IS THE BACKBONE OF THIS COUNTRY
By Keith Okano |
I’m writing this the day before the presidential election. I won’t make further comments about the election because politics and policies, economics and trade, pandemics, and regulation are all challenges that we, as business leaders, own as responsibilities. It matters less what challenges and changes are in front of us, so much as how we…
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TELECOMMUTING IS NOT SIMPLE
By Keith Okano |
There is a lot of talk about telecommuting and how business owners must adapt for the good of their companies and their employees. It feels like it is becoming an obligation for employers, not a choice, which is not usually a good thing. One reason is telecommuting is not appropriate for every job. Industries particularly…
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