I know someone I only hear from when they want something. They might want a recommendation. Or they want to borrow something. Or they need a special favor.
Yet when I reach out to them, I seldom get a response. And when I do get a reply it is much delayed, or someone else contacts me on their behalf.
What kind of relationship is that? How much would you value that relationship?
Let’s start over.
I know [a vendor] I only hear from when they want something. They might want a recommendation. Or they want to [sell me] something. Or they need a special favor [like checking on payment for an invoice or structuring terms].
Yet when I reach out to [the company leader], I seldom get a [personal] response. And when I do get a reply it [took multiple calls], or someone [in sales or customer service] contacts me on their behalf.
What kind of relationship is that? How would you value that type of relationship?
Authentic relationships are built upon trust.
What relationship is more important than the one with someone who genuinely wants to know how they can help support your growth plans, make your business easier to operate, and more profitable?
Relationships like that are formed at the top and take effort, time, and investment by you. Yes, CEO to CEO. You alone can convert the relationship from transactional to strategic to personal – a relationship where you are serving each other.
What a great place to be.
The best time to form a relationship is at a time when you don’t want anything from each other. My relationships like this provided early notice about future growth plans, business slowdowns, simmering service issues, or even sole source opportunities.
Think you don’t have time for this? Contact me. I’ll show you how to make time.