After years of monthly conversations with dozens of business leaders and owners, unsurprisingly, one of the most common topics is about growth and how to grow. From these discussions, the single, most common reason many companies don’t grow has become evident.
They don’t want to.
Now those are not the exact words they use. Instead, they say things like…
- We don’t need a formal sales process. Our sales team knows everyone in the industry and just what they need.
- Our processes are within the heads of our employees, and they have been with me for years. Everyone knows how to do things the best way. Although it is tough to bring on a new employee.
- We are known for providing the best and highest quality product (or service) in the market. The only reason we ever lose a deal is because of price.
- We know best what our customers need because our sales team speaks with them all the time. That’s why our product (or service) has been mostly unchanged for years.
- Our competition only wins deals because of the price. They produce inferior products (or services) which is why they are cheaper.
- Our customer service is the best in the industry. We know this because we don’t get many complaints.
You know. The way we’ve done things in the past has always worked, so I don’t see why we need to change to grow.
The reason to change is to get different results from what you are getting now. Results like business growth. Recall the idiom, “you can’t make an omelet without breaking a few eggs.”
Look, your business does not have to grow, but it does have to change to remain vital and relevant.
This is what I do for my clients. As a coach, I help you clarify your purpose and goals. As an advisor, I help you develop strategies that incorporate purpose within your business goals. And as a mentor, I offer guidance, counsel, and encouragement like only someone who has been there multiple times before can provide you.
If you feel the need to get different results but are not sure how to go about it, let’s talk. Schedule a day and time on my calendar that works for both of us.