Do you want to have more fun and make more money?

Here’s the first step I use with CEOs and business owners.

It all starts with purpose.  The raison d’être.  The reason for existence.

There’s a lot of talk these days about purpose and purpose-driven companies.  Purpose-driven companies can acquire and retain more customers, employees are more loyal and committed, and these companies provide a better return on investment.  But you don’t add purpose to a business.  You create a business around purpose.

There are two purposes, your personal purpose, and the business purpose.  If the two purposes are not aligned, it leads to unresolvable pressure, inconsistent decisions, and ultimately burn-out.

It gets even worse if the one or both of the purposes are not known.  A lack of purpose is at the root of many of the blind and even unethical business practices at play today.  Without purpose, it is easy to be deceived into attempting to find fulfillment in “more.” Satisfaction found only in the accomplishment of purpose.

“If you don’t know where you are going,
you’ll end up someplace else.”

― Yogi Berra

For any leader, the business is a significant component of your life and where most of us spend the majority of our time.  But it is still only one component of your life, and cannot fulfill your personal purpose, no matter how successful the business.  And imagine the pressure when the company is struggling.

Too often I find business owners working hard to meet the current and growing needs of their employees, customers, vendors, and financials… but not their own.  It feels empty.  And it shows up as an increasing sense of frustration.  It is a struggle to maintain passion.  They are haunted by the feeling the business is not doing (or being) enough.

You have the worst job in the world… and you work for yourself!

That’s not fun.

Take the first steps:

  1. Define your personal purpose and the business’s purpose.
  2. Ensure the business purpose is aligned with and supports your personal purpose.

Next week I’ll discuss the next step in having more fun and making more money, setting goals and a plan to achieve the purpose.

In the meantime, if you’d like help identifying your personal or business purpose, contact me here.  I’ve got a multi-step program I can send you to walk through the process.





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