As a business owner, the purpose of your business is straightforward. The purpose of the business is to help you accomplish your personal purpose.

I know too many business owners who behave (or believe) as if the opposite is true. They run their businesses as if the business is their life. This way of thinking is harmful and leads to burnout. Life is much more than that. And the only exit plan is death or disability.

I asked one owner why they had a company instead of a job. They told me it was the “independence” and “the opportunity for personal wealth, to send kids to college, and to save for retirement.”

And how about accomplishing your personal purpose?

“Oh. I’ll do that when I retire in 10 to 15 years.”

Here’s the problem. Excepting independence, what they are describing is a JOB. And because the owner bears and manages the risk (e.g., cash flow, liability, business interruption, legal and regulatory, etc.) as well as the weight (e.g., providing competitive products, well-paying jobs for employees, business growth, etc.), it is likely the worst job in the world.

Independence is the key. Your business should be a useful tool allowing you to live out your personal purpose today. If it does not, then it is time to make some significant adjustments.

• Get clear on your personal purpose
• Adapt your business purpose to accomplish your personal purpose
• Explain the business purpose to your business team
• Align your goals, strategy, and decision making to the business purpose
• Execute like crazy, retaining your focus on purpose

These steps bring the owner, the business, and the employees into crystal clarity and become a framework for alignment. Clarity and alignment get everyone on the same page. When all are on the same page, work becomes more meaningful and productive, which leads to having more fun and making more money.

If you’d like to speak further on the importance and relationship of personal purpose and business purpose, click here to set a time on my calendar.



“If you can tune into your purpose and really align with it,
setting goals so that your vision is an expression of that purpose,
then life flows much more easily.”

Jack Canfield




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