The most important thing to know in this economy is two-fold, “Who is my customer?” and “Why do they buy from me?” I know these are fundamental questions in any business, but the key is, things have changed.  The pat answers that were true in March 2020 are now likely to have changed.  And the…

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A pivot is a shift from a fixed point to gain an advantage. Essentially, a pivot is a change in strategy to focus the company on an existing internal strength or a gap in the market, it is equipped to meet. Here are 5 things a successful pivot can improve for your business. Target the…

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Small business owners are struggling with a lot these days, COVID-19 health fears, correctly applying for and spending stimulus funds, regulatory limits on business, erratic supply chains, and protecting employees (and customers) in the workplace.  Stacked upon that is the need to reinvent or pivot their businesses for the future economy.  With all the pressure…

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I’ve been stuck in the house for the past couple of weeks. Like most people, my purchases have decreased, but I am trying to buy from local businesses when I have the chance. Most of my experiences have been great. Here are a few examples of experiences that weren’t. “I Don’t Care.” I drove to…

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Covid-19 has hit us in a way that was scarcely imaginable.  It also has humbled us to know how little control we have over our businesses and in life. You’ve been knocked down by this situation.  You are not alone. Step 1: Get Up.  Don’t lay there overanalyzing what hit you.  If you don’t get…

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I am fortunate to have many friends among businesses and to be privy to how they are responding to the health, regulatory, and economic impact of the Corona virus here in the U.S. I asked a few of them to share their experiences in the hope it would be helpful to others. Freight Forwarding Here…

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On the topic of working with family, I thought I’d publish an excerpt from Elephant Tale – Mostly True Stories About Entrepreneurs, a book I wrote a few years ago.  Each chapter in Elephant Tales tells a story about an experience I had in real life, with the people turned into animals to protect the…

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There is a conversation that happens all too often when I speak with business owners that makes my head explode! It goes something like this. I’m usually speaking with an owner who is struggling with getting something done for the betterment of their business. The business owner says, “I tell them what to do.  But…

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I was speaking with a colleague who was lamenting her issues with patience. She felt herself either caught the victim of being too patient or losing opportunities by not being patient enough. She wanted to know how to develop more patience and use it more productively. I told her the key thing to understand is…

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  I thought it was obvious the answer is no.  Yet a Google search produced 111,000,000 results of debate, justification, and philosophizing in less than one second.  Regardless of the discussion, the end never justifies the means.  This belief is an essential part of humanity. I know you already know this. Still, sometimes amid the…

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