HERE’S HOW TO LEAD WITH OPTIMISM

As leaders, we truly earn our positions and paychecks when things are not going well – even touching on failure. In these times, it is essential to be a role model for the business. People want to follow a leader who keeps going and keeps them going and motivated. It is distressing and depressing for…

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ARE YOU READY FOR THE “GREAT RESIGNATION”?

As the economy continues to grow, experts are forecasting that as many as 30% of employees will voluntarily quit their jobs in 2021 (over 45 million people)!  The phenomenon is called “The Great Resignation.”  At first, I was skeptical about the projections, but the U.S. Bureau of Labor Statistics reported record job quits (almost 4…

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TRUE ENTREPRENEURS POSSESS AN AMAZING SUPERPOWER

True entrepreneurs possess an amazing superpower – a peculiar type of myopia that makes everything seem possible. The entrepreneur sees a gap, an inefficiency, an opportunity, and their passion fulfills the need better. Money is never their top priority.  The entrepreneur sees the goal so vividly all the problems and obstacles fade into the background. …

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COVID-19 IS NO LONGER A VALID BUSINESS EXCUSE

COVID-19 is no longer a valid business excuse. It is more than past time to move on. While today’s economy has not fully recovered, it is more than 90% there, and the momentum is more limited by a lack of supply and employment than demand. Economic factors have not all returned to pre-COVID levels, but…

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CULTURE IS PEOPLE

Culture is the beliefs and practices of a group. The group members agree to believe (or at a minimum) commit to behaving according to the culture. Culture is not the WHY the group exists (that is purpose) – it is the HOW. Culture is not the same as values. Rather they are the expression of…

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FIRST STEPS WITH DIGITAL MARKETING

Last week, I had a great conversation with Nimie Gill, a digital marketing expert and owner of Suncoast Web Marketing in Sarasota, Florida.   We discussed how to help small companies design and implement an effective digital marketing plan. The only thing worse than no digital marketing is weak digital marketing, where money is spent without a…

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THREE KEY QUESTIONS WHOSE ANSWERS WILL GROW YOUR BUSINESS

THREE KEY QUESTIONS WHOSE ANSWERS WILL GROW YOUR BUSINESS Here are three key questions whose answers direct you to growth opportunities. The answers don’t come from you. They come from your customers. No navel-gazing. 1. Who are your best customers? Your best customers are the ones whose needs you meet best and are the most…

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USING AVATARS TO GROW YOUR BUSINESS

I ask business owners, “Who is a good customer for you?” I find that more than half answer some form of either “Everyone” or “Everyone who wants to buy what I provide.” Disappointing. If your answer is the same, your marketing activities are equally broad. And ineffective. A more effective method is target marketing. To…

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THE REAL REASON COMPANIES DON’T GROW

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After years of monthly conversations with dozens of business leaders and owners, unsurprisingly, one of the most common topics is about growth and how to grow.  From these discussions, the single, most common reason many companies don’t grow has become evident. They don’t want to. Now those are not the exact words they use.  Instead,…

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