I’m writing this the day before the presidential election. I won’t make further comments about the election because politics and policies, economics and trade, pandemics, and regulation are all challenges that we, as business leaders, own as responsibilities. It matters less what challenges and changes are in front of us, so much as how we…

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There is a lot of talk about telecommuting and how business owners must adapt for the good of their companies and their employees.  It feels like it is becoming an obligation for employers, not a choice, which is not usually a good thing. One reason is telecommuting is not appropriate for every job. Industries particularly…

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At the end of 2012, T-Mobile found itself in a troubling situation.  A planned merger with AT&T had just fallen through, leaving it the smallest of the four national providers (Verizon, AT&T, Sprint, and T-Mobile). Compared with the top two brands, T-Mobile only had about 30% of the subscribers, weaker national coverage, and a consumer…

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The most important thing to know in this economy is two-fold, “Who is my customer?” and “Why do they buy from me?” I know these are fundamental questions in any business, but the key is, things have changed.  The pat answers that were true in March 2020 are now likely to have changed.  And the…

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Do you miss networking?  Even though it is not natural for me, it is good for me and my business.  So I do it. Networking gets you noticed and drives all-important word-of-mouth recommendations.  It is an excellent opportunity to help others and learn by finding qualified and willing mentors as well as hearing about changes…

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There are so many different organizations with different issues these days, and there is so much to write about, I thought I’d ask directly, “What is the top issue you are facing today?” Please respond by return email.  I will keep all responses confidential.  No individually identifiable information will be published. I will use the…

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A pivot is a shift from a fixed point to gain an advantage. Essentially, a pivot is a change in strategy to focus the company on an existing internal strength or a gap in the market, it is equipped to meet. Here are 5 things a successful pivot can improve for your business. Target the…

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We’ve all heard “ready, aim, fire,” as the instructions for hitting a target.  We often use it as a metaphor in business.  The first stage is ready.  What does it mean to be ready? In business, ready is preparation. Target is the goal setting. Fire is the execution of the plan. Consider target shooting as…

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Small business owners are struggling with a lot these days, COVID-19 health fears, correctly applying for and spending stimulus funds, regulatory limits on business, erratic supply chains, and protecting employees (and customers) in the workplace.  Stacked upon that is the need to reinvent or pivot their businesses for the future economy.  With all the pressure…

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