A MORE EFFECTIVE ELEVATOR SPEECH

We are all taught that an elevator speech is a crucial sales practice. A well-crafted elevator speech will concisely communicate (1) who you are, (2) what you are looking for, (3) the benefit you provide, and (4) do it within 30 seconds. The two biggest challenges I have with this old approach are that it…

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WHAT ARE YOU DOING THAT IS NEW?

We just sold our house. It is a great house, and we enjoyed raising our family in it, but now my wife and I are empty nesters, so it is no longer a great fit. We are moving on to something new. Your personal life changes, and so do your needs. The same is true…

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TRUE ENTREPRENEURS POSSESS AN AMAZING SUPERPOWER

True entrepreneurs possess an amazing superpower – a peculiar type of myopia that makes everything seem possible. The entrepreneur sees a gap, an inefficiency, an opportunity, and their passion fulfills the need better. Money is never their top priority.  The entrepreneur sees the goal so vividly all the problems and obstacles fade into the background. …

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COVID-19 IS NO LONGER A VALID BUSINESS EXCUSE

COVID-19 is no longer a valid business excuse. It is more than past time to move on. While today’s economy has not fully recovered, it is more than 90% there, and the momentum is more limited by a lack of supply and employment than demand. Economic factors have not all returned to pre-COVID levels, but…

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USING AVATARS TO GROW YOUR BUSINESS

I ask business owners, “Who is a good customer for you?” I find that more than half answer some form of either “Everyone” or “Everyone who wants to buy what I provide.” Disappointing. If your answer is the same, your marketing activities are equally broad. And ineffective. A more effective method is target marketing. To…

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THE REAL REASON COMPANIES DON’T GROW

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After years of monthly conversations with dozens of business leaders and owners, unsurprisingly, one of the most common topics is about growth and how to grow.  From these discussions, the single, most common reason many companies don’t grow has become evident. They don’t want to. Now those are not the exact words they use.  Instead,…

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