I ask business owners, “Who is a good customer for you?” I find that more than half answer some form of either “Everyone” or “Everyone who wants to buy what I provide.” Disappointing. If your answer is the same, your marketing activities are equally broad. And ineffective. A more effective method is target marketing. To…

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eggs

After years of monthly conversations with dozens of business leaders and owners, unsurprisingly, one of the most common topics is about growth and how to grow.  From these discussions, the single, most common reason many companies don’t grow has become evident. They don’t want to. Now those are not the exact words they use.  Instead,…

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