Posts Tagged ‘culture’

YOU ARE WHAT YOUR CUSTOMERS SAY YOU ARE

Years ago I joined a company just as they were preparing to launch a new (and expensive) marketing campaign. A focus group comprised of a dozen customers was invited to preview the campaign. As the new executive, I was asked to attend. The central message of the campaign was “innovation.” Its focus centered upon all…

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BUILDING A SERVICE CULTURE

Building a service culture is something I get asked about often. Those words may not be the exact ones used, but it is what they mean.   It more often is asked as: How can we improve our teamwork? How do we instill a mindset of customer service? What is needed to tear down “silos” in…

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