Posts Tagged ‘customer services’
YOU ARE WHAT YOUR CUSTOMERS SAY YOU ARE
Years ago I joined a company just as they were preparing to launch a new (and expensive) marketing campaign. A focus group comprised of a dozen customers was invited to preview the campaign. As the new executive, I was asked to attend. The central message of the campaign was “innovation.” Its focus centered upon all…
Read MoreThese Three Questions Will Raise Your Income By 10% (And Customer Satisfaction Too)
Here are three fundamental questions you should ask your customers every time you speak with them. Why do you buy from me? Why did you choose me over my competitors? How can I earn more business from you? I remember working with one company about to launch a new marketing campaign. We had called several…
Read More