Posts Tagged ‘honesty’
YOU ARE WHAT YOUR CUSTOMERS SAY YOU ARE
Years ago I joined a company just as they were preparing to launch a new (and expensive) marketing campaign. A focus group comprised of a dozen customers was invited to preview the campaign. As the new executive, I was asked to attend. The central message of the campaign was “innovation.” Its focus centered upon all…
Read MoreA Crisis in Business Identity
A company who hit a business downturn contacted me, seeking my help with improving their alignment and efficiency. The deeper I dug I realized this was not an alignment issue. It was an identity crisis. The company had grown quickly. Their rapid success had the company running to keep up, and the inflow of money…
Read MoreThe Unappreciated Leadership Trait That Powers All The Rest
As part of a research project I compiled the “best” leadership traits from over 100 sources, including several that aggregated their information from other sources. The total list comprised 237 different attributes. The most frequently listed attributes were expected. They were: Communication Decisiveness Honesty Integrity Confidence However what was a surprise (at least to me)…
Read MoreBe Nice
A while ago I was contacted by a couple of people I know who wanted to meet to discuss my interest in becoming the new CEO of a company. They were investors and board members of the company. I had already heard the company had severe p programs. But to my great surprise no more…
Read MoreCHEATERS NEVER PROSPER
Some all-too common business “cheats.” Marketing Undeliverables. Marketing produces attention grabbing and enticing stories that attract prospects. Now what do you do with the attention? If you allude things you can’t do to get them to take the next step, you erode confidence (of the prospect and your team) no matter how valuable what you…
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