At the end of 2012, T-Mobile found itself in a troubling situation.  A planned merger with AT&T had just fallen through, leaving it the smallest of the four national providers (Verizon, AT&T, Sprint, and T-Mobile). Compared with the top two brands, T-Mobile only had about 30% of the subscribers, weaker national coverage, and a consumer…

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A pivot is a shift from a fixed point to gain an advantage. Essentially, a pivot is a change in strategy to focus the company on an existing internal strength or a gap in the market, it is equipped to meet. Here are 5 things a successful pivot can improve for your business. Target the…

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