Posts Tagged ‘values’

YOU ARE WHAT YOUR CUSTOMERS SAY YOU ARE

Years ago I joined a company just as they were preparing to launch a new (and expensive) marketing campaign. A focus group comprised of a dozen customers was invited to preview the campaign. As the new executive, I was asked to attend. The central message of the campaign was “innovation.” Its focus centered upon all…

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WHAT IS THE FIRST THING YOU LOOK FOR WHEN HIRING?

I had lunch with a friend the other day, a local business owner.  She was frustrated with her employees, who never seemed to know what she really wanted.  They required constant direction and even micro-managing. I asked, “What is the first thing you look for when hiring?” She was a bit surprised by the question,…

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