Screen-Shot-2019-10-13-at-9.30.35-PM Personal Purpose Process

Effective Leadership Begins With Purpose

One of the most common, and important, questions I help my clients with is simple to express, but not as easy to answer.

The question is, what is your purpose, your personal purpose?

You see as the owner, CEO, executive director, or principal leader of your organization, you can only be an effective leader when your personal purpose and the organization's purpose are aligned.  The contrary is equally true.  You cannot be an effective leader of an organization whose purpose is at odds with your own.

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Our PURPOSE in life is to fully express who we are, who we (Be) right now. As we begin to do this, we benefit both ourselves and others by becoming a ROLE MODEL of who we truly are in such a way that it is an example for all those in our lives; inspiring, empowering, enabling, encouraging them, and thereby making a real difference in the world.

If we can truly ‘get it,’ at a profound level, that when we pursue the Purpose for which we were made, we are endowed by Our Maker with unlimited power and ability.  We will accomplish the grand Purpose God has for us and create grand results. We’ll contribute far more by expressing our true, natural, ever-present magnificence, than we ever could by trying to improve on ourselves, trying to become someone we are not.

So, for any of us to maximize our personal effectiveness and contribution in life, we must know at a profound level 1) who we are, 2) what we have been called on to exemplify, and 3) to whom we will model it - our Personal Purpose.

In four steps, the Personal Purpose Process guides you in defining your purpose, and also offers the following:

  • Prioritization of the Five Key Aspects of Life
  • A Personal Purpose Statement
  • A five-year plan, that if executed, virtually guarantees the successful attainment of your purpose.
  • A one-year plan to help you take the first steps.

The Personal Purpose Process is available as a self-guided book or a 3-hour facilitated workshop.  The book can be purchased on in paperback or Kindle format here.  The next in-person and virtual workshops will take place on January 2020. For more information or to reserve a spot, contact us at

“The thing is to understand myself,
to see what God really wants me to do;
the thing is to find a truth which is true for me,
to find the idea for which I can live and die.


Søren Kierkegaard, Journal


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Nooshin Yahzari

Optimum CS: Owner

Keith is one of the most knowledgeable, practical, intelligent, and passionate business coaches I’ve ever worked with. His diverse experience and wealth of knowledge in leadership, technology, culture development, financial management, and business operation is unique and his dedication to his clients is unmatched. I’ve learned so much from Keith and will continue to engage him as an advisor and couch for our business in the coming years.

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Darrell Haun

Solarcraft, Inc.: CEO

One thing I wish I had figured out a long time ago was the value of having a coach. Like him or no, Tom Brady, one of the best quarterbacks in football history, has a coach. I currently utilize about four coaches and one of the best I’ve seen is Keith Okano.
Keith and I have been working together for about six months. He has a way of asking great questions that get my mind thinking in the right direction which then leads to me asking him great questions. He is not afraid to tell me when he disagrees with what I’m doing – which is what I need.
I am proud to recommend Keith as a business coach. Let him inspire you the way he has me.

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Lisa Anhaiser

LBL Event Rentals: Owner

Some people look at coaching as a luxury but I truly believe it is a necessity for the Owners of businesses of any size. As owners, it is easy to get in your own head and lose focus of goals. Keith has helped get my financials dashboard in order, understand the worth of my business and my value in the business equation. I am taking the steps to become an owner instead of being an operator.
As a small business, I rely on my mentor as a sounding board. Insight from an outside party helps give, ideas as well as problems, perspective, create solutions and define goals. The value of a good Mentor/Coach goes beyond the initial monetary cost and translates directly to the bottom line.

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Dan Williams

Mosaic Consulting: Owner

“I began consulting with Keith when I was at a critical phase in my leadership role. I spent so much of my time working on client projects that I was not giving my position as company President the attention it needed. When I reached out to Keith I was struck by his desire to understand and absorb everything about my company that he could. With that clarity, he provided insight and ideas that I would have missed on my own. As a result, I made some tough (but good) choices for the business, and have taken important steps to be a strategic leader with a vision for better management and growth. He's a great resource when external wisdom is needed. You'd be smart to work with him.”

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Chris Denny

Lead Optimize, LLC: Owner

“Keith drives confidence and action. His combination of experience-based advice and mastery of developing financial and strategic models to drive business decisions and action are specifically what helped me most. Keith helped boost my confidence in making the right decisions to take my business to the next stage of growth. Any small or medium business owner or leader should give him a call. I'm so glad I met him.”

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Debbie Elder

Shady Oak Primary School: Owner and Director

"Keith Okano is a true business person's coach. If you are interested in taking your business to the next level, it is time to invest in yourself and hire Keith! His strategies and methodologies are uniquely designed for you and tailored to meet your specific growth plan. As the facilitator of Silver Fox CEO Roundtable discussions Keith allows the meetings to flow and gently keeps us on track and incredibly productive. Do yourself a favor and contact Keith now to see how he can serve your needs."