business owner
HERE’S HOW DAVID BECAME GOLIATH
At the end of 2012, T-Mobile found itself in a troubling situation. A planned merger with AT&T had just fallen through, leaving it the smallest of the four national providers (Verizon, AT&T, Sprint, and T-Mobile). Compared with the top two brands, T-Mobile only had about 30% of the subscribers, weaker national coverage, and a consumer…
Read MoreTHE MOST IMPORTANT THING TO KNOW IN THIS ECONOMY
The most important thing to know in this economy is two-fold, “Who is my customer?” and “Why do they buy from me?” I know these are fundamental questions in any business, but the key is, things have changed. The pat answers that were true in March 2020 are now likely to have changed. And the…
Read MoreNETWORKING IN A PANDEMIC
Do you miss networking? Even though it is not natural for me, it is good for me and my business. So I do it. Networking gets you noticed and drives all-important word-of-mouth recommendations. It is an excellent opportunity to help others and learn by finding qualified and willing mentors as well as hearing about changes…
Read MoreEMBRACING FAILURE
I was having lunch with a friend of mine. He asked, “Have you ever failed at anything?” “Yes,” I said. He seemed surprised, “I mean something really big, something that matters.” “Absolutely,” I said and gave him a couple of examples. My friend spent the rest of the meal trying to convince me that either…
Read MoreGOOD TO GREAT REDUX
Small business owners are struggling with a lot these days, COVID-19 health fears, correctly applying for and spending stimulus funds, regulatory limits on business, erratic supply chains, and protecting employees (and customers) in the workplace. Stacked upon that is the need to reinvent or pivot their businesses for the future economy. With all the pressure…
Read MoreTHE MOST IMPORTANT QUESTION FOR SMALL BUSINESS OWNERS TODAY
The most important question a business owner should be asking today is: “If I were to start over, what would the company look like?” The COVID-19 pandemic had a massive effect on us all, including me. I started this year trending into perhaps the best year of my company’s short life. It felt like we…
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