Communication

YOU ARE WHAT YOUR CUSTOMERS SAY YOU ARE

Years ago I joined a company just as they were preparing to launch a new (and expensive) marketing campaign. A focus group comprised of a dozen customers was invited to preview the campaign. As the new executive, I was asked to attend. The central message of the campaign was “innovation.” Its focus centered upon all…

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THE ONE THING YOU CAN’T DO FOR YOURSELF

The one thing you can’t do for yourself… is to coach yourself. Here’s why. You can’t see what you can’t see. Everyone has blind spots. A coach can be an extra set of eyes to assist you in “seeing” and understanding things going on in your organization, marketplace, or even within your leadership team, that…

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Purpose: The Big Why

As a CEO coach, I’m often called on to help address a specific problem. But as the solution is identified and put in place we then turn to how the problem occurred, or more often, why. The answer to why is someone made a decision (or didn’t make a decision) in line with the company’s…

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Herding Cats

Ever and feel like you spend a lot of time “herding cats.” Do you spend time wondering: Why don’t they just do what they are supposed to? Why do I have to do all the thinking around here? Why can’t they just do what they are told? Before you start banging your head against the…

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How To Implement The Three Questions

The Three Questions work because you are creating and reinforcing a relationship with your customer. And you are paying them the compliment of asking their input. Everyone likes positive attention – so be positive! Don’t act like you are a burden to them. You are asking their opinion on a few things. It makes them…

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