Communication

HOW TO SELL DOG TRAINING

The business owner was an experienced dog trainer who needed to turn her part-time venture into a full-time business. She advertised “Dog Training” and received a good number of inquiries weekly. But most of the people who called wanted “sit, stay and fetch” for $20 an hour. Her offering was four 2-hour sessions at $100…

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HOW TO HAVE MORE FUN AND MAKE MORE MONEY – PART 2

The first step to having more fun and making more money is to align your business’ purpose with your personal purpose. The second step is to create and execute business goals that progress the business’s purpose. This might sound easy, but it’s not.  And more important, it’s not common. According to research done by the…

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CULTIVATING TRUST

Trust is essential to leadership. People enter new relationships with a degree of trust.  Then trust either grows or recedes as the relationship develops.  If people don’t trust you, they might follow your instructions (kind of), but they won’t follow you. In Stephen M. R. Covey’s best-selling book, “The Speed of Trust: The One Thing…

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YOU ARE WHAT YOUR CUSTOMERS SAY YOU ARE

Years ago I joined a company just as they were preparing to launch a new (and expensive) marketing campaign. A focus group comprised of a dozen customers was invited to preview the campaign. As the new executive, I was asked to attend. The central message of the campaign was “innovation.” Its focus centered upon all…

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THE ONE THING YOU CAN’T DO FOR YOURSELF

The one thing you can’t do for yourself… is to coach yourself. Here’s why. You can’t see what you can’t see. Everyone has blind spots. A coach can be an extra set of eyes to assist you in “seeing” and understanding things going on in your organization, marketplace, or even within your leadership team, that…

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Purpose: The Big Why

As a CEO coach, I’m often called on to help address a specific problem. But as the solution is identified and put in place we then turn to how the problem occurred, or more often, why. The answer to why is someone made a decision (or didn’t make a decision) in line with the company’s…

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Herding Cats

Ever and feel like you spend a lot of time “herding cats.” Do you spend time wondering: Why don’t they just do what they are supposed to? Why do I have to do all the thinking around here? Why can’t they just do what they are told? Before you start banging your head against the…

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How To Implement The Three Questions

The Three Questions work because you are creating and reinforcing a relationship with your customer. And you are paying them the compliment of asking their input. Everyone likes positive attention – so be positive! Don’t act like you are a burden to them. You are asking their opinion on a few things. It makes them…

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