Entrepreneurship
LESSONS FROM A TV SHOW
I enjoy watching the genre of reality TV programs where an expert helps owners fix their business. One show, “Restaurant: Impossible,” features an expert who helps a business owner turn around their restaurant with a budget of $10,000 and only 48 hours. Many aspects of the fix are glossed over in a one-hour show, but…
Read MoreWHAT ARE YOU DOING THAT IS NEW?
We just sold our house. It is a great house, and we enjoyed raising our family in it, but now my wife and I are empty nesters, so it is no longer a great fit. We are moving on to something new. Your personal life changes, and so do your needs. The same is true…
Read MoreARE YOU READY FOR THE “GREAT RESIGNATION”?
As the economy continues to grow, experts are forecasting that as many as 30% of employees will voluntarily quit their jobs in 2021 (over 45 million people)! The phenomenon is called “The Great Resignation.” At first, I was skeptical about the projections, but the U.S. Bureau of Labor Statistics reported record job quits (almost 4…
Read MoreTRUE ENTREPRENEURS POSSESS AN AMAZING SUPERPOWER
True entrepreneurs possess an amazing superpower – a peculiar type of myopia that makes everything seem possible. The entrepreneur sees a gap, an inefficiency, an opportunity, and their passion fulfills the need better. Money is never their top priority. The entrepreneur sees the goal so vividly all the problems and obstacles fade into the background. …
Read MoreCULTURE IS PEOPLE
Culture is the beliefs and practices of a group. The group members agree to believe (or at a minimum) commit to behaving according to the culture. Culture is not the WHY the group exists (that is purpose) – it is the HOW. Culture is not the same as values. Rather they are the expression of…
Read MoreFIRST STEPS WITH DIGITAL MARKETING
Last week, I had a great conversation with Nimie Gill, a digital marketing expert and owner of Suncoast Web Marketing in Sarasota, Florida. We discussed how to help small companies design and implement an effective digital marketing plan. The only thing worse than no digital marketing is weak digital marketing, where money is spent without a…
Read MoreBUSINESS IS THE BACKBONE OF THIS COUNTRY
I’m writing this the day before the presidential election. I won’t make further comments about the election because politics and policies, economics and trade, pandemics, and regulation are all challenges that we, as business leaders, own as responsibilities. It matters less what challenges and changes are in front of us, so much as how we…
Read MoreIF YOU ARE NOT HEARING FROM YOUR CUSTOMERS HERE ARE 3 FACTS ABOUT YOUR BUSINESS
IF YOU ARE NOT HEARING FROM YOUR CUSTOMERS HERE ARE 3 FACTS ABOUT YOUR BUSINESS The impact of the COVID-19 pandemic will not be like that of a hurricane that causes great destruction, then ends, and repairs begin. The effect will be much longer and farther reaching, and the recovery continuous. There has been and…
Read MoreTHE MOST IMPORTANT THING TO KNOW IN THIS ECONOMY
The most important thing to know in this economy is two-fold, “Who is my customer?” and “Why do they buy from me?” I know these are fundamental questions in any business, but the key is, things have changed. The pat answers that were true in March 2020 are now likely to have changed. And the…
Read MoreLET’S GET REAL. HOW CAN I HELP?
There are so many different organizations with different issues these days, and there is so much to write about, I thought I’d ask directly, “What is the top issue you are facing today?” Please respond by return email. I will keep all responses confidential. No individually identifiable information will be published. I will use the…
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