ARE YOU READY FOR THE “GREAT RESIGNATION”?

As the economy continues to grow, experts are forecasting that as many as 30% of employees will voluntarily quit their jobs in 2021 (over 45 million people)!  The phenomenon is called “The Great Resignation.”  At first, I was skeptical about the projections, but the U.S. Bureau of Labor Statistics reported record job quits (almost 4…

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TRUE ENTREPRENEURS POSSESS AN AMAZING SUPERPOWER

True entrepreneurs possess an amazing superpower – a peculiar type of myopia that makes everything seem possible. The entrepreneur sees a gap, an inefficiency, an opportunity, and their passion fulfills the need better. Money is never their top priority.  The entrepreneur sees the goal so vividly all the problems and obstacles fade into the background. …

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CULTURE IS PEOPLE

Culture is the beliefs and practices of a group. The group members agree to believe (or at a minimum) commit to behaving according to the culture. Culture is not the WHY the group exists (that is purpose) – it is the HOW. Culture is not the same as values. Rather they are the expression of…

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FIRST STEPS WITH DIGITAL MARKETING

Last week, I had a great conversation with Nimie Gill, a digital marketing expert and owner of Suncoast Web Marketing in Sarasota, Florida.   We discussed how to help small companies design and implement an effective digital marketing plan. The only thing worse than no digital marketing is weak digital marketing, where money is spent without a…

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BUSINESS IS THE BACKBONE OF THIS COUNTRY

backbone

I’m writing this the day before the presidential election. I won’t make further comments about the election because politics and policies, economics and trade, pandemics, and regulation are all challenges that we, as business leaders, own as responsibilities. It matters less what challenges and changes are in front of us, so much as how we…

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THE MOST IMPORTANT THING TO KNOW IN THIS ECONOMY

The most important thing to know in this economy is two-fold, “Who is my customer?” and “Why do they buy from me?” I know these are fundamental questions in any business, but the key is, things have changed.  The pat answers that were true in March 2020 are now likely to have changed.  And the…

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LET’S GET REAL. HOW CAN I HELP?

There are so many different organizations with different issues these days, and there is so much to write about, I thought I’d ask directly, “What is the top issue you are facing today?” Please respond by return email.  I will keep all responses confidential.  No individually identifiable information will be published. I will use the…

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5 THINGS A SUCCESSFUL PIVOT CAN IMPROVE (AND 3 IT CAN’T)

A pivot is a shift from a fixed point to gain an advantage. Essentially, a pivot is a change in strategy to focus the company on an existing internal strength or a gap in the market, it is equipped to meet. Here are 5 things a successful pivot can improve for your business. Target the…

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ARE YOU READY TO PIVOT?

We’ve all heard “ready, aim, fire,” as the instructions for hitting a target.  We often use it as a metaphor in business.  The first stage is ready.  What does it mean to be ready? In business, ready is preparation. Target is the goal setting. Fire is the execution of the plan. Consider target shooting as…

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