marketing
A MORE EFFECTIVE ELEVATOR SPEECH
We are all taught that an elevator speech is a crucial sales practice. A well-crafted elevator speech will concisely communicate (1) who you are, (2) what you are looking for, (3) the benefit you provide, and (4) do it within 30 seconds. The two biggest challenges I have with this old approach are that it…
Read MoreUSING AVATARS TO GROW YOUR BUSINESS
I ask business owners, “Who is a good customer for you?” I find that more than half answer some form of either “Everyone” or “Everyone who wants to buy what I provide.” Disappointing. If your answer is the same, your marketing activities are equally broad. And ineffective. A more effective method is target marketing. To…
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