pivot
“HOW I GREW MY COMPANY BY 30% IN 2020” – A COVID PIVOT STORY
I speak with dozens of business owners every month, but one recent conversation stood out. Mike Mogell, the owner of Clean Sweep Office Cleaning, surprised me by saying he grew his business by 30% in 2020! The Covid-19 pandemic hit Clean Sweep Office Cleaning hard as companies closed and employees were sent home to work,…
Read MoreI’M SEEKING 10 BUSINESS OWNERS WHO ARE TIRED OF PRETENDING THINGS ARE “FINE.”
I’m seeking 10 business owners who are tired of pretending things are “fine.” It is a common situation. More than one might think. Not always from the same cause, but for the same reason. For example: • The company is successful, but you are frustrated at the slowness or lack of growth. • The company…
Read MoreBUSINESS IS THE BACKBONE OF THIS COUNTRY
I’m writing this the day before the presidential election. I won’t make further comments about the election because politics and policies, economics and trade, pandemics, and regulation are all challenges that we, as business leaders, own as responsibilities. It matters less what challenges and changes are in front of us, so much as how we…
Read MoreHERE’S HOW DAVID BECAME GOLIATH
At the end of 2012, T-Mobile found itself in a troubling situation. A planned merger with AT&T had just fallen through, leaving it the smallest of the four national providers (Verizon, AT&T, Sprint, and T-Mobile). Compared with the top two brands, T-Mobile only had about 30% of the subscribers, weaker national coverage, and a consumer…
Read More5 THINGS A SUCCESSFUL PIVOT CAN IMPROVE (AND 3 IT CAN’T)
A pivot is a shift from a fixed point to gain an advantage. Essentially, a pivot is a change in strategy to focus the company on an existing internal strength or a gap in the market, it is equipped to meet. Here are 5 things a successful pivot can improve for your business. Target the…
Read MoreARE YOU READY TO PIVOT?
We’ve all heard “ready, aim, fire,” as the instructions for hitting a target. We often use it as a metaphor in business. The first stage is ready. What does it mean to be ready? In business, ready is preparation. Target is the goal setting. Fire is the execution of the plan. Consider target shooting as…
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