“HOW I GREW MY COMPANY BY 30% IN 2020” – A COVID PIVOT STORY

Overcoming challenges

I speak with dozens of business owners every month, but one recent conversation stood out. Mike Mogell, the owner of Clean Sweep Office Cleaning, surprised me by saying he grew his business by 30% in 2020! The Covid-19 pandemic hit Clean Sweep Office Cleaning hard as companies closed and employees were sent home to work,…

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BUSINESS IS THE BACKBONE OF THIS COUNTRY

backbone

I’m writing this the day before the presidential election. I won’t make further comments about the election because politics and policies, economics and trade, pandemics, and regulation are all challenges that we, as business leaders, own as responsibilities. It matters less what challenges and changes are in front of us, so much as how we…

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HERE’S HOW DAVID BECAME GOLIATH

wireless subscriptions market share

At the end of 2012, T-Mobile found itself in a troubling situation.  A planned merger with AT&T had just fallen through, leaving it the smallest of the four national providers (Verizon, AT&T, Sprint, and T-Mobile). Compared with the top two brands, T-Mobile only had about 30% of the subscribers, weaker national coverage, and a consumer…

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5 THINGS A SUCCESSFUL PIVOT CAN IMPROVE (AND 3 IT CAN’T)

A pivot is a shift from a fixed point to gain an advantage. Essentially, a pivot is a change in strategy to focus the company on an existing internal strength or a gap in the market, it is equipped to meet. Here are 5 things a successful pivot can improve for your business. Target the…

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ARE YOU READY TO PIVOT?

We’ve all heard “ready, aim, fire,” as the instructions for hitting a target.  We often use it as a metaphor in business.  The first stage is ready.  What does it mean to be ready? In business, ready is preparation. Target is the goal setting. Fire is the execution of the plan. Consider target shooting as…

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