A MORE EFFECTIVE ELEVATOR SPEECH
We are all taught that an elevator speech is a crucial sales practice. A well-crafted elevator speech will concisely communicate (1) who you are, (2) what you are looking for, (3) the benefit you provide, and (4) do it within 30 seconds. The two biggest challenges I have with this old approach are that it…Read More
SELL LIKE A 5-YEAR OLD!
250 adults attended a conference, each in pursuit of making connections to bring their business, service, dream, product or idea to life. Another attendee had brought her 5-year old son, Gabriel, with her to the week-long event. One evening, while seated for dinner, Gabriel walked over to my table and stood next to my chair.…Read More
HOW TO SELL DOG TRAINING
The business owner was an experienced dog trainer who needed to turn her part-time venture into a full-time business. She advertised “Dog Training” and received a good number of inquiries weekly. But most of the people who called wanted “sit, stay and fetch” for $20 an hour. Her offering was four 2-hour sessions at $100…Read More
These Three Questions Will Raise Your Income By 10% (And Customer Satisfaction Too)
Here are three fundamental questions you should ask your customers every time you speak with them. Why do you buy from me? Why did you choose me over my competitors? How can I earn more business from you? I remember working with one company about to launch a new marketing campaign. We had called several…Read More