A MORE EFFECTIVE ELEVATOR SPEECH

We are all taught that an elevator speech is a crucial sales practice. A well-crafted elevator speech will concisely communicate (1) who you are, (2) what you are looking for, (3) the benefit you provide, and (4) do it within 30 seconds. The two biggest challenges I have with this old approach are that it…

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SELL LIKE A 5-YEAR OLD!

250 adults attended a conference, each in pursuit of making connections to bring their business, service, dream, product or idea to life. Another attendee had brought her 5-year old son, Gabriel, with her to the week-long event. One evening, while seated for dinner, Gabriel walked over to my table and stood next to my chair.…

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HOW TO SELL DOG TRAINING

The business owner was an experienced dog trainer who needed to turn her part-time venture into a full-time business. She advertised “Dog Training” and received a good number of inquiries weekly. But most of the people who called wanted “sit, stay and fetch” for $20 an hour. Her offering was four 2-hour sessions at $100…

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