At the end of 2012, T-Mobile found itself in a troubling situation.  A planned merger with AT&T had just fallen through, leaving it the smallest of the four national providers (Verizon, AT&T, Sprint, and T-Mobile). Compared with the top two brands, T-Mobile only had about 30% of the subscribers, weaker national coverage, and a consumer…

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The most important thing to know in this economy is two-fold, “Who is my customer?” and “Why do they buy from me?” I know these are fundamental questions in any business, but the key is, things have changed.  The pat answers that were true in March 2020 are now likely to have changed.  And the…

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There are so many different organizations with different issues these days, and there is so much to write about, I thought I’d ask directly, “What is the top issue you are facing today?” Please respond by return email.  I will keep all responses confidential.  No individually identifiable information will be published. I will use the…

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A pivot is a shift from a fixed point to gain an advantage. Essentially, a pivot is a change in strategy to focus the company on an existing internal strength or a gap in the market, it is equipped to meet. Here are 5 things a successful pivot can improve for your business. Target the…

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I was having lunch with a friend of mine.  He asked, “Have you ever failed at anything?”  “Yes,” I said.  He seemed surprised, “I mean something really big, something that matters.”  “Absolutely,” I said and gave him a couple of examples.  My friend spent the rest of the meal trying to convince me that either…

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We’ve all heard “ready, aim, fire,” as the instructions for hitting a target.  We often use it as a metaphor in business.  The first stage is ready.  What does it mean to be ready? In business, ready is preparation. Target is the goal setting. Fire is the execution of the plan. Consider target shooting as…

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  I thought it was obvious the answer is no.  Yet a Google search produced 111,000,000 results of debate, justification, and philosophizing in less than one second.  Regardless of the discussion, the end never justifies the means.  This belief is an essential part of humanity. I know you already know this. Still, sometimes amid the…

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In a football game, it means to leave it all on the field in the fourth quarter to win. In a football season, it means to win enough games to meet the goal.  Many coaches break the season down into quarters and change tactics to maximize the opportunity. In a football team’s lifetime, it is…

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“It was her turn,” said the CEO. I had asked the CEO how a specific member of their leadership team was promoted to that position. I’ve heard other answers like, “They’ve been with me a long time.” “I trust them.  She is very loyal.” “He needed to make more money.” “My [family member] needed a…

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The business owner was an experienced dog trainer who needed to turn her part-time venture into a full-time business. She advertised “Dog Training” and received a good number of inquiries weekly. But most of the people who called wanted “sit, stay and fetch” for $20 an hour. Her offering was four 2-hour sessions at $100…

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